Hey there—I'm Amberlee a creative person with an overactive imagination. I've always been fascinated by the way that design can affect people's emotions and perceptions.
Design
Interface
Experience
Branding
Product
Interaction
Strategy
Concept
Product
Positioning
UX Research
Technical
Design Systems
Prototyping
Animation
UX/UI Tools
PM
Client Relations
Project Coordination
Design Oversight

amberlee

All Work

2022
Hyland's Naturals
2021
GreenStreet
2023
Okay Vine
2022
Afternoon Light
2023
Clear
2023
Motherly
2022
Kaiju Cards
2021
NetKarma
2022
Her Place
2021
Lindora Nutrition
By bringing together exceptional design, creative tactics, and inventive solutions— my goal is to deliver a remarkable user experience and leave lasting impression that deeply resonates with real people.

What you can expect

Designers—we're all passionate, am I aright?

I'm keen on connecting with people who value the same things I do: good design, strategic innovation, and a commitment to solid relationships rooted in respect and collaboration.

A peek into my process

01
Discovery Phase
In the Discovery phase, I initiate the crucial process of shaping shared goals. This involves engaging with the client, stakeholders, and users through interviews, surveys, and market research to establish a solid foundation.

This collaborative partnership helps uncover the core essence of the project and develop a strategic approach for effectively communicating its unique identity, voice, and story to the target audience.
02
Concept Development
During Concept Development, I transform ideas into tangible concepts. This involves diving deep into user journeys, stories, and personas, particularly focusing on user decision-making processes.

Collaborating closely to refine these concepts based on feedback, I concentrate on simplifying complex processes, providing more support, and removing unnecessary obstacles to enhance the overall user experience.
03
Design Execution
At this point, I bring the chosen concept to life, focusing intently on details, aesthetics, and functionality.

Utilizing my expertise to create visually compelling and engaging designs that captivate and communicate effectively.
04
Development and Refinement
During the Development and Refinement phase, I transition from static designs to functional deliverables. This phase involves close collaboration with developers and specialists to implement the design across various mediums.

It encompasses coding, prototyping, testing, and refining the design to ensure seamless user experiences and optimal performance, with continuous feedback and adjustments.
05
Delivery and Support
In the Delivery and Support phase, I hand over the completed project to the client, providing all necessary design files, user guides (video walk-throughs), and technical documentation.

Post-launch, I typically offer ongoing support to address any concerns and provide guidance for future design enhancements, ensuring a sustainable and adaptable solution.