Brand Identity
2021

NetKarma is a brand with a mission to revolutionize the world of tennis by championing sustainability and enhancing player performance. It's a brand that goes beyond just playing the game; it's about changing the game with a focus on environmental consciousness and peak athletic performance

My Roles
What I Did

Creative Director,

Brand Strategy,

Brand Identity,

Packaging Design,

AD Campaigns,

Social Media Strategy

Creative Brief
Project Insights

Brand Essence and Strategy

I worked on uncovering NetKarma's brand essence and developed a strategic approach to effectively communicate its unique identity, voice, and story to our audience. This involved infusing the brand's guiding principles into customer-centric applications across all touchpoints​​.

Logo and Tone of Voice

I created a logo that captures NetKarma's vibrant and audacious spirit. Additionally, I developed a distinctive tone of voice for the brand that's bold, impactful, and filled with wit, embodying the brand's commitment to sustainability and challenging the status quo in tennis​​.

Visuals and Packaging

My focus was on creating visuals that reflected NetKarma's bold personality, using vivid colors and a cheeky flair. For packaging, I designed eco-friendly solutions, aligning with the brand's sustainable ethos​​​​.

Advertising and Social Media

I curated unconventional advertising campaigns to elevate NetKarma's presence both locally and globally. Furthermore, I designed a social media strategy that was both lively and captivating, ensuring it authentically represented NetKarma's dynamic brand identity​

No items found.

Explore More Work