Brand Identity
2023

Okay Vine: getting to know wine's laid-back side—a brand that champions the notion of 'okay' in the world of wine. Our shared vision? To strip away the pretense and stuffiness often associated with wine culture, and make space for casual, enjoyable wine experiences. Together, we're helping people to uncork the good times, one 'okay' bottle at a time.

My Roles
What I Did

Creative Director,

Brand Identity Development,

Brand Strategy Formulation,

Brand Positioning,

Tone of Voice Establishment,

Packaging Design,

Advertising Material Creation,

Website Design and Development,

Social Media Strategy Planning.

Creative Brief
Project Insights
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